Digital marketing is a field that got a big boost during Covid-19 as almost every business tried to create an online presence that needs to be made popular using digital resources. Here are the career options in digital marketing.
Digital marketing has become one of the most popular career options in today’s fast pace and tech-savvy world. While browsing online, we are exposed to a plethora of content that we consume in form of video, gifs, memes, images, and so on.
Every individual is continuously looking out to do something unique when it comes to their career. And as we all know how much digital marketing is on the boom, having a career in digital marketing is going to keep you in a win-win situation. If you look into the upcoming career opportunities, there are a lot of career opportunities in digital marketing. And the best part about this field is that you do not need to worry about which education field you belong to. Whether you are an engineer or a lawyer, you can anytime go for a career in digital marketing.
The digital media industry is gigantic. There are so many options if choose a career in digital media, which offer world-level exposure and amazing perks. Based on interest and passion, one can choose any career option in this field. To pursue any one of the best digital media careers, you must have a bachelor’s degree along with the certification in the respective field received from an authorized digital media institute.
To help you choose a good career option, here are some of the top career options in digital media.
Top 5 Career Options in Digital Media Industry
1. Digital Journalist
Digital journalist, also known as a broadcast journalist, is one of the best digital media careers you can pursue if you love delving deeper into current affairs and bringing truth in the light. You can also choose any one field of interest such as stock market, politics, glamour world, etc. to have specialization in that field and write articles for digital newswires or magazines. You need to do graduation in mass communication and journalism and a specialization course in digital journalism to become a successful digital journalist.
2. Video Designer and Editor
Graphics and videos are loved by audiences these days. This new trend has created a new career in digital media. You can join a media company that shoots videos of serials, daily soaps, tutorials, etc. The video editor adds effects, frames, subtitles, captions, etc. in the videos. The video designer designs and creates new videos such as animation videos. Anyone who has expertise in video editing software can pursue this career.
3. Website Designer
Websites are representing businesses online and to attract prospective customers, websites have to be attractive and clean-looking. A website designer is one of the alluring digital media careers. However, you have to have finished a diploma or degree course in computer engineering or similar streams, plus, a certification course in website designing from an authorized digital media institute. A website designer designs graphics, icons, logos, and other brand elements for businesses to represent a digital business brand.
4. Web Developer
Once the website is designed, it needs to be developed. Web development is done by website developers. Similar to the website designer, website developers also need to have finished graduation in computers from a known digital media institute. Web developers are highly in-demand and one can get worldwide exposure based on his expertise.
If you are an artistic person, one of the best digital media careers you can pursue is in the field of illustration. Illustrators create an illustration for companies or advertising agencies to attract more customers and create a positive impression on the audience. To become an illustrator, you must have a creative mind and an interest in art. You can do a specialization course in illustration and graphics designing to make a successful career as an illustrator.
Education Required For Career In Digital Media
The education required for digital media which includes a lot of designing, originality, programming, precision is a bachelor’s degree in any stream and it would be great if an individual has completed the course for a particular course like animation. For animation, there is a particular bachelor’s degree as well and one can do the learning course for the same as well.
If one has to start the career with the graphic design then an individual should know 2D, 3D designing, photography, and drawing. These programs include web programming and web design which includes programming tools like HTML and CSS. Video game designers can have the experience or learning in interactive design, visual effects, designing, architectural patterns, etc. These courses can be learned based on interest online as online forums and videos are available from beginner to a professional level or one can join an institute to learn these specializations.
Career Path in Digital Media
The career path for digital media artists is great as they have a lot of opportunities based on their specialization like animation, video games, graphic artists, etc. If you want to work on animation, you can work as an animator for different fields like movies, television shows, video games, and commercials. You need to create the character with help of computer programs.
Individual who wants to work on video games, should know creativity and designing thing because it requires every step like in storyline and characters. The graphic artists mainly create images for advertising, magazines, and websites. One has to use the computer to create different designs, advertisements, graphics, and programs. Online advertising is one of the hot career opportunities as the world is becoming digital in marketing. One has to be very careful and passionate while choosing these career options as they require a lot of hard work but once you are an expert in a particular area, can have good earnings.
Job Positions or Application Areas For Career In Digital Media
There are many job positions or application areas in multiple organizations. The organizations want their company to be top of the search results and their content should also attract customers. There are many freelancing jobs as well. Individuals working as a freelancer for multiple projects at the same for different organizations to earn well at the end of the month or the day. The job positions are like Animator, artist, cartoonist, designer, computer games developer, system analyst, Graphic designer, Digital specialist, Website designer, web specialist, software designer and there are many other roles available as per the different organizations. All organizations have different hierarchies accordingly
It is emerging for the last few years and it will be one of the great opportunities in the future for an individual to start their career as per their interest and passion in a particular area of digital media. Digital media is not only providing a career but also gives options to start own venture or business to an individual who has own creativity and originality. Digital media is all about content and management.
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